Everything you need to know about digital signage

It is very easy to use- we only supply solutions that do not require a degree in digital signage, we are here to help you get the most from this exciting way of communicating just give us a call on 01189 881111

What is Digital Signage?

Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, plasma and projected images can be found in public and private environments, such as retail stores and corporate buildings. Advertising using digital signage is a form of out of home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. How does digital signage work? Creating a digital signage system involves building a network of electronic devices that are controlled remotely from a central location. These devices present information via digital signage software to a targeted audience. Digital signage devices in the network may be plasma or LCD monitors, kiosks, projection displays, HDTVs or other electronic devices.

Why you cannot afford not to use digital signage?

Retail environments that are truly better connected are using digital signage to reach out to consumers in innovative ways. It provides easy, instant communication with targeted customers whilst they're actually shopping and at their most receptive to advertising. After all, some 80% of purchasing decision are made in-store. So whilst promoting latest offers, new product lines, buy one get one free, you can also instantly change your messages to reflect 'what’s in store' Benefits of Digital Signage: Using digital signs in a retail environment has many features and benefits not offered by static displays and signage. Dynamic digital signage can grab a customer's attention and influence their purchasing decision right at the point of purchase. It also eliminates the high cost of creating and distributing print ad campaigns. Digital signage is instant and offers the ability to change promotions immediately for various products or particular customers. Another advantage of digital displays over static is that retailers can earn money with their digital signage network by selling advertising space to their suppliers. The benefits of digital signage over traditional static signs are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage also offers superior return on investment compared to traditional printed signs.

Who can use digital signage

Retail Applications

A Truly Connected Retail Environment Better connected means better sales. Does your EPOS system talk to your stock control system - can you instantly promote a short shelf life product, are you still advertising sun block when it’s snowing outside? Out of Home Essentially 'Out-of-Home' advertising is any type of advertising targeted at consumers out of their home or office environment. It is advertising focused on reaching consumers in specific locations - such as a retail outlet, train station, bus station, airport etc. It is focused advertising to 'on-the-go' consumers. As the digital era continues to evolve we are now seeing 'digital billboards' entering this environment. Retail Today's digital savy customers are expecting a 'state of the art' shopping experience every time they visit any retail outlet or shopping mall. With a little imagination retailers and brands can now target their audiences directly at point-of-purchase or at shelf-edge. Whether it is intended to build a brand, influence customer behaviour or simply provide information, the dynamic visual experience created by digital signage should ultimately increase sales. In order to achieve that goal, retailers will need to design the appropriate system.

Education

Whilst the key purpose of education is to deliver the curriculum - schools have a 'duty of care' to keep staff, pupils and visitors well informed whilst on-site. Taking a quick journey into a school from the car park - a digital sign outlines a school campus map, showing reception and key areas of interest. From reception an internal map is outlined which is scheduled in with the showing of classroom timetables, staff changes, pupil accreditations and successes, reminders of homework deadlines for specific subjects. As digital signage integrates further throughout the school, specific data can be used to drive projects. In this instance if a new school has 'cashless catering' then data from that program can be used to highlight how healthy choices are being made by pupils. Today's schools are an integral part of the wider community which they serve and the use of digital signage in these establishments will help them to both meet and exceed their obligations. Just Projectors has helped to implement a number of digital signage solutions into schools and colleges with our partners and as the education sector becomes more aware of the powerfully positive impact that digital signage can have for them - we are continuing to advise and supply to more and more solutions into education.

Government/Public Sector

Keeping people informed is a key responsibility for any government department - keeping people informed with the right information - at the right time - particularly in an emergency - is imperative. Using digital signage driven by our solutions means that government department can tie key messages directly into triggers to announce immediate changes - it can also be used to deliver information about local events, public service announcements and a wide range of other local announcements. Just Projectors have helped to supply digital signage solutions in numerous government offices including the Police and Prison Services. The benefits of digital signage over traditional static signs are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage also offers superior return on investment compared to traditional printed signs. People are more likely to remember moving images than static signs. Thin-screen and projected-image technologies are replacing poster and billboard advertisements all over the world, captivating local observers through the delivery of visually stunning, up-to-the-minute messages. At any point in time, dynamic digital signs provide potential customers the latest information about services, inventories, pricing and sales. Corporations and government organizations are using digital signage for immediate information exchange to employees and the public.

Other Digital Signage Applications

Office Lobbies - welcome vistors , give directions
Banks - advertise best interest rates or insurance
Doctors, dentists, chiropractors- can provide information about a illnesses
Car dealerships-may highlight a certain vehicle model
Display company information and selling points
Sell advertising
Shopping Malls - point out special offers
Airports/Train Stations • Display helpful visitor information such as latest news and flight times
Restaurant/Bar and Grills • Display weekly or daily specials